“Scientific American notes that big nudging can lead to a new form of dictatorship based on ‘technocratic behavioural and social control’. Most of the recommendations to combat this threat, however, rely on modifying computer use, including enabling user-controlled information filters, improving interoperability of computer systems, and promoting digital literacy. These measures all miss the essential point: democracy requires empowering people to participate in the political process. There is no algorithm that can replace entrusting people to do the hard work of running community affairs.”