This response would not have been possible for the Columbine generation. Today, every high-school kid in America is a content creator, churning out daily posts on Instagram and Snapchat without a thought—or, actually, with a tremendous amount of thought. Most can amuse their friends on Snapchat, but only a few are truly gifted. For the two dozen kids that came together in Cameron Kasky’s living room, content creation isn’t just a social diversion; it’s a way of life.
Source: Inside the Secret Meme Lab Designed to Propel #NeverAgain Beyond the March | Vanity Fair